Sling envisioned a more modern, mature, & cinematic TV streaming experience. WillowTree became an embedded team at Sling and we worked with them to define critical business goals aimed at driving engagement.
I worked with a team of 3 other designers to reimagine the Sling streaming experience across TV, responsive web, iOS, and Android. At the beginning of the engagement, we created a cohesive design system to design at scale across each platform. I led the visual design and crafted the website homepage, checkout flow, TV guide, and video player experiences.
Based on the user research and business goals, we defined the key elements of our proposed solution and focused our efforts on creating user customization & personalization, improving feature discoverability, and integrating upsell opportunities for upgrades.
All designers worked simultaneously on different sections, which necessitated that we spend a large portion of our design efforts towards creating and maintaining an extensive, yet flexible design system. This would ensure a cohesive user experience despite screen size differences as well as enable seamless device handoff for users.
All designers worked simultaneously on different sections, which necessitated that we spend a large portion of our design efforts towards creating and maintaining an extensive, yet flexible design system. This would ensure a cohesive user experience despite screen size differences as well as enable seamless device handoff for users.
All designers worked simultaneously on different sections, which necessitated that we spend a large portion of our design efforts towards creating and maintaining an extensive, yet flexible design system. This would ensure a cohesive user experience despite screen size differences as well as enable seamless device handoff for users.
For development purposes, we later exported the library to InVision’s design system management software where it lived as a source of truth for development and marketing assets.
For development purposes, we later exported the library to InVision’s design system management software where it lived as a source of truth for development and marketing assets.
For development purposes, we later exported the library to InVision’s design system management software where it lived as a source of truth for development and marketing assets.
For development purposes, we later exported the library to InVision’s design system management software where it lived as a source of truth for development and marketing assets.
For development purposes, we later exported the library to InVision’s design system management software where it lived as a source of truth for development and marketing assets.
We collaborated with Sling UX teams to push the visual design into new territories; we incorporated channels colors, new photography, & new background graphics to bring visual interest to the interface.
We collaborated with Sling UX teams to push the visual design into new territories; we incorporated channels colors, new photography, & new background graphics to bring visual interest to the interface.
We collaborated with Sling UX teams to push the visual design into new territories; we incorporated channels colors, new photography, & new background graphics to bring visual interest to the interface.
After completing some usability testing, we learned that users prefer a lighter UI when they are learning something new or reading text. Conversely, users prefer a dark UI when they are watching content or immersed in an experience. To cater to this research while still presenting users with the concept that Sling offers users a cinematic experience, we used both dark and light interfaces across the site and TV app.
After completing some usability testing, we learned that users prefer a lighter UI when they are learning something new or reading text. Conversely, users prefer a dark UI when they are watching content or immersed in an experience. To cater to this research while still presenting users with the concept that Sling offers users a cinematic experience, we used both dark and light interfaces across the site.
After completing some usability testing, we learned that users prefer a lighter UI when they are learning something new or reading text. Conversely, users prefer a dark UI when they are watching content or immersed in an experience. To cater to this research while still presenting users with the concept that Sling offers users a cinematic experience, we used both dark and light interfaces across the site.
With over 20 different product teams, a modular design system allows Sling to build and implement new pages across breakpoints. Each product team can curate the content they want to market and fit the content into the pre-designed components.
This shared library portfolio yields a massively increased velocity while consolidating technical complexity across the enterprise.
With over 20 different product teams, a modular design system allows Sling to build and implement new pages across breakpoints. Each product team can curate the content they want to market and fit the content into the pre-designed components.
This shared library portfolio yields a massively increased velocity while consolidating technical complexity across the enterprise.
With over 20 different product teams, a modular design system allows Sling to build and implement new pages across breakpoints. Each product team can curate the content they want to market and fit the content into the pre-designed components.
This shared library portfolio yields a massively increased velocity while consolidating technical complexity across the enterprise.
With over 20 different product teams, a modular design system allows Sling to build and implement new pages across breakpoints. Each product team can curate the content they want to market and fit the content into the pre-designed components.
This shared library portfolio yields a massively increased velocity while consolidating technical complexity across the enterprise.
- The Verge
- The Verge
- The Verge
- The Verge
- Slash Gear
- Slash Gear
- Slash Gear
- The Streamable
- The Streamable
- The Streamable
- The Streamable