T-Mobile offers a wide range of products, from wifi & TV subscriptions to banking & mobile devices. Over the past few years, their UX had fallen behind competitors and they had accumulated more than 6 websites and 13 mobile apps for all their products. In December of 2021, T-Mobile approached WillowTree to reimagine their digital ecosystem and drive growth across various products and practices. 

Reimagine T-Mobile's digital ecosystem and drive growth across various products & practices. 

Reimagine T-Mobile's digital ecosystem and drive growth across various products & practices. 

Reimagine T-Mobile's digital ecosystem and drive growth across various products & practices. 

Reimagine T-Mobile's digital ecosystem and drive growth across various products and practices. 

The Vision

Reimagine T-Mobile's digital ecosystem and drive growth across various products & practices. 

Reimagine T-Mobile's digital ecosystem and drive growth across various products & practices. 

Reimagine T-Mobile's digital ecosystem and drive growth across various products & practices. 

Reimagine T-Mobile's digital ecosystem and drive growth across various products and practices. 

The WillowTree team envisioned a multi-technology experience for new and existing T-Mobile users. Key elements to our proposed solution included enabling conversion for prospective T-Mobile customers, building trust with current customers, and delivering superior service by going above & beyond to anticipate user needs. 

Our solution was centered around mobile and extended to augmented reality, in-store kiosks, push notifications, voice, and web. We began creating and iterating on early and future concepts in Figma that would further the quality of T-Mobile's digital ecosystem. I led the visual design work, mobile concepting, and prototyping.

The WillowTree team envisioned a multi-technology experience for new customers and existing T-Mobile users.

The WillowTree team envisioned a multi-technology experience for new customers and existing T-Mobile users.

The WillowTree team envisioned a multi-technology experience for new customers and existing T-Mobile users.

The WillowTree team envisioned a multi-technology experience for new customers and existing T-Mobile users.

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Every T-Mobile customer has unique needs and expectations; the reimagined flagship app can better recognize this and populate relevant information.

Every T-Mobile customer has unique needs and expectations; the reimagined flagship app can better recognize this and populate relevant information.

Every T-Mobile customer has unique needs and expectations; the reimagined flagship app can better recognize this and populate relevant information.

Every T-Mobile customer has unique needs and expectations; the reimagined flagship app can better recognize this and populate relevant information.

A modular design, with a shared design system, can display increasingly relevant content and offers based on the user profile. As shown in the mockup, a Magenta plan user needs to track data consumption (across their family, perhaps), something irrelevant to Max customers. Modular design can also account for relevant, and tailored, marketing communications and offers.

A modular design, with a shared design system, can display increasingly relevant content and offers based on the user profile. As shown in the mockup, a Magenta plan user needs to track data consumption (across their family, perhaps), something irrelevant to Max customers. Modular design can also account for relevant, and tailored, marketing communications and offers.

The new flagship app would be intentionally architected for reusability across products – common functionality will be bundled into libraries for features like identity, profile, and shared UI components. This shared library portfolio yields a massively increased velocity while consolidating technical complexity across the enterprise.

The new flagship app would be intentionally architected for reusability across products – common functionality will be bundled into libraries for features like identity, profile, and shared UI components. This shared library portfolio yields a massively increased velocity while consolidating technical complexity across the enterprise.

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Discounts. Devices. Promotions. Coverage. It’s a lot for an AT&T or Verizon customer to figure out as they think about switching over to T-Mobile

Discounts. Devices. Promotions. Coverage. It’s a lot for an AT&T or Verizon customer to figure out as they think about switching over to T-Mobile. 

Discounts. Devices. Promotions. Coverage. It’s a lot for an AT&T or Verizon customer to figure out as they think about switching over to T-Mobile. 

Discounts. Devices. Promotions. Coverage. It’s a lot for an AT&T or Verizon customer to figure out as they think about switching over to T-Mobile. 

Discounts. Devices. Promotions. Coverage. It’s a lot for an AT&T or Verizon customer to figure out as they think about switching over to T-Mobile. 

Imagine if T-Mobile was the only network that helped competitor customers navigate the sea of plan options and find the scenario that’s best for them! New kiosks could guide curious prospects through quizzes, ingesting their historical usage data and illustrating all the deals & services they could get at T-Mobile to best fit their lifestyle.

Imagine if T-Mobile was the only network that helped competitor customers navigate the sea of plan options and find the scenario that’s best for them! New kiosks could guide curious prospects through quizzes, ingesting their historical usage data and illustrating all the deals & services they could get at T-Mobile to best fit their lifestyle.

Imagine if T-Mobile was the only network that helped competitor customers navigate the sea of plan options and find the scenario that’s best for them! New kiosks could guide curious prospects through quizzes, ingesting their historical usage data and illustrating all the deals & services they could get at T-Mobile to best fit their lifestyle.

Imagine if T-Mobile was the only network that helped competitor customers navigate the sea of plan options and find the scenario that’s best for them! New kiosks could guide curious prospects through quizzes, ingesting their historical usage data and illustrating all the deals & services they could get at T-Mobile to best fit their lifestyle.

Imagine if T-Mobile was the only network that helped competitor customers navigate the sea of plan options and find the scenario that’s best for them! New kiosks could guide curious prospects through quizzes, ingesting their historical usage data and illustrating all the deals & services they could get at T-Mobile to best fit their lifestyle.

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Imagine if T-Mobile proactively helped its customers stay connected.

Imagine if T-Mobile proactively helped its customers stay connected.

Imagine if T-Mobile proactively helped its customers stay connected.

Imagine if T-Mobile proactively helped its customers stay connected.

Through light predictive computing, T Mobile could make unexpected dark zoes a thing of the past. For customers with long trips, T-Mobile could send push notifications to let customers know when they'll likely lose service, when they’ll get back online, or where to go in an emergency. 

Through light predictive computing, T Mobile could make unexpected dark zoes a thing of the past. For customers with long trips, T-Mobile could send push notifications to let customers know when they'll likely lose service, when they’ll get back online, or where to go in an emergency. 

Through light predictive computing, T Mobile could make unexpected dark zones a thing of the past. For customers with long trips, T-Mobile could send push notifications to let customers know when they'll likely lose service, when they’ll get back online, or where to go in an emergency. 

Through light predictive computing, T Mobile could make unexpected dark zoes a thing of the past. For customers with long trips, T-Mobile could send push notifications to let customers know when they'll likely lose service, when they’ll get back online, or where to go in an emergency. 

Optimizing connectivity with self-service tools

Imagine if T-Mobile proactively helped its customers stay connected.

Imagine if T-Mobile proactively helped its customers stay connected.

Imagine if T-Mobile proactively helped its customers stay connected.

How might T-Mobile let customers visually see and improve their life’s connectivity? How might Augmented Reality help customers optimize their Work From Home life?

Through light predictive computing, T Mobile could make unexpected dark zoes a thing of the past. For customers with long trips, T-Mobile could send push notifications to let customers know when they'll likely lose service, when they’ll get back online, or where to go in an emergency. 

Through light predictive computing, T Mobile could make unexpected dark zones a thing of the past. For customers with long trips, T-Mobile could send push notifications to let customers know when they'll likely lose service, when they’ll get back online, or where to go in an emergency. 

Through light predictive computing, T Mobile could make unexpected dark zoes a thing of the past. For customers with long trips, T-Mobile could send push notifications to let customers know when they'll likely lose service, when they’ll get back online, or where to go in an emergency. 

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Selected Works

Sling TVStrategy, Native App, & Web Design

T-MobileStrategy, Native App, & Branding